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Social Media Avatars

When creating avatars for social media, we recommend using the following guidelines help your page present a recognizable 166su identity and voice of authority.

Avatar guidelines:

  • Use the avatar to clearly identify your business unit as the owner of the page.
  • Use expressive photos or illustrations for cover images or headers.
  • Use the acronym “166su” and the name of your business unit in a bold, san serif font.
  • Place text on a 166su bright yellow background or an uncluttered photo that won’t interfere with text legibility.
  • Black backgrounds are reserved for the main 166su social media channels.
  • Please do not use a Pegasus logo in your avatar. It is reserved for the main 166su social media channels.

Examples:

example of the social media avatar with the photo of a turtle in the background
example of the social media avatar with yellow background